Search Engine Optimisation Make Your Content More Visibility

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Search Engine Optimisation – Make Your Content More Visibility

Hello, all Welcome to my website.

Today we will discuss SEO and how to improve your content’s visibility in search results.

Learn how to use on-page SEO to improve the visibility of your blog’s content in search results.

SEO (search engine optimisation) is vital for marketers.

With SEO, you make your website visible to individuals using search engines (like Google).

But does your blog material truly help your company rank organically?

This page will address this and other questions.

Come learn about blog SEO, its influences, and how to optimise your blog for search engines.

Can blogging assist SEO?

With blogs, you may portray your website as a solution to your clients’ queries.

SEO Image

On-page SEO techniques in blog posts may help your site rank better in search engines and attract more visitors.

How to Double Blog Traffic and Leads

Click Here to Get More Traffic to Your Blog

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However, Google’s continuous algorithm modifications may make creating relevant blog material difficult.

Some blog ranking indicators are regarded as “old-school”, while others are not.

Top ranking criteria that directly or indirectly impact blog SEO are listed below.

Advice: Take your time to learn each of these variables, but don’t attempt to execute them all at once.

Each should be utilised to achieve a distinct SEO objective for your blog.

Listen to Matt Barby and Victor Pan of HubSpot’s audio programme on the issue.

1. Blog SEO Factors

An indirect ranking factor for Google, dwell time is essential to the user experience – and user experience rules in SEO.

Dwell time is the time a reader spends on a blog page.

After clicking on it in the SERP, a visitor’s dwell time is measured.

If your material is essential to the reader, it will be valued by Google.

Thus, the longer people stay on a page, the more relevant it becomes.

But there’s a reason this statistic isn’t directly related to SEO it’s subjective.

No one knows your content strategy except you.

Your blog might concentrate on quick reads that take just a few minutes.

Include relevant information at the start of your blog entries to improve reader experience and reduce page time.

Don’t adjust your content to change dwell time if it doesn’t make sense for your content strategy.

2. Page Speed

Visual features on your blog may impact page performance, but they aren’t the sole ones.

Unnecessary coding and plugins may also slow down a blog. Removing useless code helps improve page performance.

Speedometer Of A CarCheck out HTML-Cleaner for help to find and eliminate trash code.

It’s a simple tool that doesn’t need coding.

It simply reveals the extra code and removes it with a single click.

Stockpile your blog plugins, too!

Decide which ones are permanent and which are temporary.

Front-end plugins slow down page performance, and you can probably eliminate more of them than you realise.

3. Mobile-Friendly

Mobile devices account for over half of Google’s search traffic in the US.

Your blog site may also follow this trend.

It’s a reality that optimising your blog for mobile will impact your SEO numbers.

But what does it mean to mobile-optimise a website?

Keep it simple, says the industry.

A few tweaks to a CTA button or font size will make most pre-made site designs mobile-friendly.

Then, keep an eye on your Google Analytics dashboard and test your mobile site’s performance.

3. Date Index

Search engines make every effort to provide the most relevant and accurate results possible.

The date a search engine indexes material is one criterion used to determine relevance and accuracy.

Content is indexed by a search engine when it is found.

A person searching for keywords linked to the indexed page may see the page in the SERP.


You may wonder: Is the date of indexation the same as the publication date?

Yes and no. A Google crawler, for example, will likely index a new blog post the same day it is published.

However, material may be backdated for valid purposes such as archiving or changing a phrase.

Using a historical optimisation method might help improve this SEO element.

This method works effectively on sites with a few years of material and a decent following.

You may boost your blog’s SEO without producing much new content by updating previous posts with fresh information.

Crawlers will reindex the page, giving it another chance to compete in the SERP. It’s a win-win.

5. New Data

Blog entries should offer recent data, another SEO ranking element.

Recent data provides visitors with valuable and reliable information.

Your site is beneficial to visitors if it links to a current source (which is a plus for that other site).

You also inform the search engine that this data is linked to your content.

Your viewers will grow to love your material, as seen by more fantastic time on the page and decreased bounce rate.

How to Search Engine Optimize Blog Posts

1. Identify your blog’s target audience

No matter what industry your blog targets, you need to identify and talk to the critical audience.

It will direct your viewers to what you want them to do when they click on your site.

Buyer personas are an excellent method to target readers based on their purchase habits.

In the absence of this knowledge, you may produce perfectly grammatically correct material that few people will click on.

2. Research keywords

Following the creation of a buyer persona, it’s time to figure out what material your readers desire to consume.

Research keywordsWithout a plan, keyword research may be a daunting undertaking.

So, start with your blog’s subjects, then broaden or restrict your scope.

Check out our in-depth keyword research lesson.


Google values graphics for specific keywords. Images and videos are often shown on search engine results pages.

Use creative images, photos, and videos with significant alt text to be included in an image pack or video snippet.

Alt-text is a crucial element in whether or not your picture or video shows in the SERP.

Screen readers rely on alt text to help visually impaired users navigate your blog.

3. Make a catchy title

The title of your blog article influences whether a reader clicks or scrolls.

A compelling title incorporates facts, poses a question, or evokes curiosity in the reader.

It has strength, emotion, uncommon and conventional phrases, according to Coscheduler’s Headline Analyzer.

These terms in a blog title will capture your readers’ interest and keep them reading.

Here’s an example of a Schedule title

Summary Score 87:

It Has Three Elements. Popular Fashion Expert Says

  • Yellow words are frequent words.
  • “Expert” is an emotive term, according to Coscheduler.

In this case, the term expert establishes confidence in the reader and conveys an authoritative viewpoint.

  • Purple words are powerful words that captivate readers and pique their interest.

This title also contains the number three.

There will be a particular number of facts concerning the ideal outfit.

Add an appealing CTA

In the end, it’s all about action.

A CTA is meant to direct your visitor to the next stage in your blog’s journey.

CTA Logo

A strong CTA is pertinent to the blog post’s subject and flows easily with the rest of the material.

Every blog article needs a compelling CTA to sell a product, subscribe to a newsletter, or consume more material.

CTAs come in a variety of forms, so be creative.

Common CTAs include buttons, hyperlinks, and widgets, which all serve distinct functions.

If you want the reader to buy anything, offer a prominent, conspicuous CTA like a button.

A link at the conclusion of the article may persuade a reader to visit another blog.

Consider the reader’s perspective

Any outstanding blogger or SEO will tell you that the reader experience is paramount.

Readability, formatting, and page speed all contribute to the reading experience.

That requires writing material that is clear, thorough, and up to date with facts and trends.

Using headings and subheadings helps the reader scan the article quickly and discover the information they need.

Graphics and videos on a page must also be fast. Keep image file sizes under 250 KB and don’t overload a page with videos.

To write a search engine optimised post, you must first consider the reader’s requirements.

Now let’s look at some blog SEO techniques to improve your content’s searchability.

b2b SEO

1-2 long-tail keywords

2. Sprinkle keywords throughout the blog content.

3. Mobile optimisation

4. Edit the meta description.

5. Add alt text to images

6. No subject tags

7. Use intuitive URL structures.

8. Include similar blog entries.

9. Re-evaluate metrics.

10. Group by subject.

11. Publish unlimited content.

12. Update content.

This list doesn’t cover every SEO guideline.

On-page variables to get you started with an SEO strategy for your blog.

1–2 long-tail keywords

long-tail keywordsKeyword optimisation does not mean stuffing your content with keywords.

Google now considers keyword stuffing (i.e., including keywords as much as possible to rank highly in organic search).

It also doesn’t provide for a good reading experience, which search engines increasingly appreciate.

Thus, you should employ keywords in your text naturally and unforcedly.

A single long-tail keyword should be the emphasis of each blog article.

While you may utilise many keywords in a single piece, keep the content focused on one or two keywords.

Why use long-tail keywords?

These lengthier, question-based keywords keep your content focused on your audience’s objectives.

For example, the long-tail term “blog post” beats the short keyword “blog” in SEO.

Long-tail keyword searches are more likely to read the entire piece and ask for additional information.

In other words, they’ll assist you to produce quality traffic that converts.

2. Sprinkle keywords throughout the blog content

Use the keywords you’ve identified after narrowing your search to a small number.

But where should you put these keywords to get the most excellent results?

The title tag, headers and body, URL, and meta description should incorporate keywords.


Search engines and readers will use your blog article’s title (or headline) to assess its relevance.

So, a keyword is essential here. In a search result, this is the “title tag.”

title tag HTML Tages

Include your keyword inside the first 60 characters of your title since Google trims tags on the SERP.

Google recently increased the pixel width for organic search results from 500 to 600 pixels or around 60 characters.

Title tag?

If your title is too lengthy, your keyword may be omitted from the SERPs, diminishing your post’s perceived relevance.

We had a significant title (65 characters) in the case below, so we put the keyword front and centre.

Body Headers

Mention your term naturally throughout the text and in the headers.

That implies using keywords in your text naturally and reader-friendly. Avoid keyword cramming at all costs.

Before creating a new blog article, you’ll likely consider how to combine your keywords.

That’s a good notion, but it shouldn’t be your exclusive or main emphasis.

Focus on your audience’s needs, not how many times you may utilise a keyword or keyword phrase.

Focus on being helpful and addressing any questions your consumer may have.

If you do so, you’ll organically optimise for keywords.


The URL is also one of the first things a search engine crawls on a website to determine the post’s topic.

Every article has its own unique URL, so be sure to put your one to two keywords in it.

We used the long-tail term “email marketing examples” to generate the URL in the example below.

Meta Desc

Your meta description should tell both search engines and readers about your post’s content.

Using long-tail keywords helps Google and your viewers understand your post’s substance.

However, remember that text matters because it meets specific readers’ aims – the more engaging, the better.

3. Mobile optimisation

We heard before that the mobile phone outnumbers computers in terms of search use.

Mobile optimisationAnd for all those critical mobile inquiries, Google shows the mobile-friendly results first.

Google has been actively promoting mobile-friendly web pages since updating its Penguin algorithm in April 2015.

(HubSpot users) Relax. All content published on HubSpot’s platform is mobile-friendly.)

So, how do you make your blog mobile?

Adaptive design with responsive websites, blog posts just need one URL instead of two.

This enhances your post’s SEO since any inbound connections to your site won’t be split apart.

Your post’s relevance and significance will be evaluated and ranked more quickly by Google in this manner.

Tip: What search engines value changes often. Subscribe to Google’s official blog to stay up with all the developments.

4. Edit the meta description

A meta description is an additional content displayed in SERPs to inform readers about the link.

The meta description informs searchers about your content and encourages them to click.

As a consequence, the maximum meta description length has been extended to around 300 characters.

This means your meta description should contain the long-tail term you’re targeting in addition to being reader-friendly.

In this case, I looked for “email newsletter examples.”

The word is bolded in the meta description to assist readers in relating the search term to the result.

A bolded “E-Newsletter” indicates that Google recognises a semantic link between “email newsletter” and “E-Newsletter.”

Note: Your meta description is no longer guaranteed to appear in SERPs.

This is done to provide searchers with a better understanding of how the result fits their particular query.

Let me give you another. Here are two examples of Google SERP text snippets for two distinct search searches.

In the first case, the noindex nofollow query returns the original meta description:

It also pulls in the first occurrence of these particular keywords appearing in the body of the blog post:

The best you can do is optimise the metadata and your article, so search engines display the greatest content from the item.

By writing engaging content with natural keyword inclusion, you help Google verify your post’s relevance in SERPs.

Add alt text to images.

images Images - Alt Text

Blog postings should include visuals that assist clarify and reinforcing the content.

But search engines look for more than photos. They like pictures with alt text.

You may question why. Because search engines can’t view pictures like people, alt text informs them what the image is about.

This improves the photos’ ranking on the search engine’s images page.

Image alt text also improves user experience (UX). It appears when a picture cannot be discovered or shown.

Alt text is an HTML property that may be applied to an image element.

An example of an entire image tag:

wt-blog normal-image src=”image.jpg” alt=”image-description” image tooltip

With alt text, an image’s name changes from “IMG23940” to “puppies playing in a basket.”

If the picture is in a blog post relating to the subject, the alt text should assist the search engine picture index.

Tips for creating alt text for photographs on your blog:

Alt text for your blog’s images:

  •  Be detailed in your description
  •  Keep it within 125 characters
  •  Use your keywords (but avoid keyword stuffing)

Shopify users:

The SEO Panel will detect image optimisation.

While not as critical as other adjustments, they are nevertheless required (not to mention easy to add).

6. No subject tags

Topic tags may help organise your blog material, but they can also be destructive if overused.

Search engines may penalise you if you use too many tags that are too similar.

HubSpot LogoConsider that adding a topic tag (as shown in HubSpot) creates a new site page where the tags’ content will appear.

Search engines think you’re repeating it throughout your page if you use too many matching tags for the same material.

Blog, blog posts, and blogging are similar to use in the same position.

If you have too many identical tags in your existing blog entries, spend some time clearing them up.

Choose 15–25 subject tags relevant to your site and aren’t too similar.

Only use those keywords in your articles.

That way, you won’t have duplicate content issues.

HubSpot uses a Search Insights Report each quarter to tie MSV-driven keyword suggestions to a content subject.

We target a few articles in a few areas for SEO and content generation throughout the year.

7. Use intuitive URL structures

Examine your blog post’s URL structure before publishing it. How lengthy is it?

Is it full of stop-words? If so, revise it before publishing.

Your website’s URL structure should assist users to understand its content (which varies from your articles).

Search engines like URLs that support them, and website visitors understand the page’s content.


A Beginner’s Guide”? The URL structure — — indicates it’s a Marketing post.

In this manner, URL structure helps users understand where they are on the website and how to access new pages.

This helps search engines understand what information users will find on your blog or website.

Pro tip: Don’t modify your blog article URL after it’s been published – it’ll reset your SEO efforts for that post.

If your URL isn’t descriptive enough or doesn’t meet your brands or style criteria, leave it alone.

Instead, rename the article following the previous rules.

Include similar blog entries

Backlinks do affect how high your blog site ranks in the SERP, as many have heard.

Links aren’t built just on backlinks.

Linking to and from your own blog content might also help your blog rank.

Links to and from your own blog material may also assist.

Inbound links to your content help search engines discredit it.

Internal connections are the same. It’s best to link to a blog post, eBook, or web page you wrote about.

Man Reading an eBook

In this article, I’ve done it a few times when I believe it’s beneficial for our readers.

Internal links keep people on your site, but they also assist search engines in finding additional related sites.

Fabrics, for example, maybe a theme in a fashion blog.

Users looking for these keywords may see both postings if they link from one to the other.

The search engines will have two entry points if you link the cotton page to the blending page.

The web spiders will detect your article about cotton fabric and any revisions you make sooner.

It may even witness an increase in SERP.

Shopify users: The SEO Panel automatically proposes internal links to your website.

This helps your SEO and visitors obtain more information from your content.

9. Re-evaluate metrics

The Search Analytics Report is part of Google’s free Search Console.

This report lets you examine Google Search clicks to determine what terms visitors are using to locate your site.

Visit my colleague Matthew Barby’s blog or Google’s official help website to learn more about Google Search Console.

This tool will help you locate low-hanging fruit to improve your prior blog posts’ traffic and leads.

Remember that many content marketers struggle with SEO. In reality, your blog content won’t rank instantly.

Building search authority takes time.

Consistent blog posting will increase traffic and leads while maintaining an intent-based reader experience.

10. Group by subject

In an effort to rank for certain keywords, authors and SEOs have attempted to organise blogs (including our own).

This disorganisation makes it harder for blog readers to discover certain content.

Picture of a URLYour URLs compete for search engine rankings when you write many blog entries on the same subject.

Here’s how our former blog architecture looked:

The topic cluster approach is now the solution for ranking in search and answering new questions submitted by users.

To make this model work, choose broad subjects to rank.

Then produce content around that subject that links to each other to build search engine authority.

This is our current blog infrastructure using the topic cluster approach.

Blog articles about the more significant issue are linked to other URLs in the cluster:

Using this method, more pages on your site will rank higher on Google, and searchers will find your material easier.

This architecture has three parts: pillars, clusters, and linkages.

We recognise this is a new notion, so check out our study, SEO training, or the video below.

Publish unlimited content. Always plan and write evergreen material for your site.

The material is timeless and valuable (with only minor changes or updates).

Here are a few reasons why evergreen content is vital:

• In the long run, it will help you rise in the rankings, not just today.

• The traffic it generates to your blog (and website) will assist you to produce leads over time.

Whether long-form, how-to, FAQ, or lesson, all blog material should be evergreen.

Even the photos you employ should be timeless.

See this article for additional examples and ideas for evergreen blog material.

12. Update content

You may think you need to add fresh blog posts to increase SEO.

SEO Logo Picture of Man explaining

While it is mainly true, you should also work on your current blog material.

Specifically, reusing, updating, and deleting old material.

A new piece of content takes a long time to earn authority on the SERP.

However, updating an existing part of content yields rapid results.

Instead of creating a new article, updating an existing piece of material saves time and resources.

The longer your most intriguing content lives, the better (especially if it’s evergreen).

The last stage is to remove irrelevant information from your website.

While you want your material to stay evergreen, some of it will inevitably become antiquated.

Information that varies over time in your sector, such as statistics or product information (if you have it mentioned in your weblog).

Write Blog Posts That Readers (And Search Engines) Will Enjoy

We don’t expect you to implement all of these SEO recommended practices.

As your website grows, so should your SEO goals.

Establishing your target readers’ goals and purposes can help you create relevant content that will rank well in the SERPs.

I hope that  Search Engine Optimisation Make Your Content More Visibility was helpful.

Please Leave Questions and Comments Below and I will be glad to answer them.

4 thoughts on “Search Engine Optimisation Make Your Content More Visibility”

  1. Plugins: there are so many that add not just value but are very necessary that it becomes difficult to know what to choose. I have plugins for compression, security, pop uips, statistics, on-page monitoring, slider, table of contents, contact forms and so on. What would be considered a recommended number of plugins?

    Regarding indexing I know it is important to not only get indexed but to continuously try to improve your content rank. What tool would you recommend to see your rank if not in the first 100 on Google?

    Totally agree that drilling down on your Avatar (customer personas), keyword search, CTA’s and using catchy titles are all very key to SEO. What I am in the process of trying to get a grip on is really funneling those visitors with buyer intent to convert. And all these factors I know help to do that so thank you for shining some light for my journey.

    • Thank You for your comment, Only1Hugh,

      We should only have the necessary plugins to run our website sufficiently. Too many plugins can get in the way of other plugins if you have to may. To get ranked in Google is a great heading. I am using Headling Studio for choosing the right Title. It is Free to use and it gives you the headline score and an SEO score.

      The URL is a bit long so please click here to be taken to the page. 

      I hope this helps you along


  2. Thank you for such an informative article. I am also in the online business field and I use “Jaxxy” provided by the Wealthy Affiliate community and it provides a decent amount of information. According to me, SEO research plays a great role in ranking your post on google. Here you have provided some great points that I will definitely keep in mind like the use of long-tail keywords. Looking forward to more such informative articles in the future.

    • Thank You for your comment, Hari,

      I am already working on a new article; I love writing. I am glad that you liked my writing and the points I have written about. It is always nice to get some encouragement.



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