How to Power your Google Ranking Drastically with Excellent SEO

We may earn money or products from the companies mentioned in this post.

Updated on the 2 March 2023

welcome signWelcome to my website; nice to have you with me.

Today I will bring you – How to Power your Google Ranking Drastically with Excellent SEO Practices.

Top Google rankings indicate online business success.

According to Backlinko, the first Google result gets 31.7% of clicks, while the second-page gets.78%.

Google rankings…

People I know who run businesses struggle to improve their Google rankings without getting penalized.

As if there’s a magic button that consistently ranks your site #1.

Resourcefulness, dedication, persistence, and creativity are required.

This is because Google’s algorithm is constantly changing.

I’m going back to the basics for on-page SEO to help you master the new regulations.

You don’t have to learn from my mistakes.

I’m going back to the basics for on-page SEO to help you master the new regulations.

Resource:  How to Improve Your Google Rankings Fast Now – Guide 

This guide includes these steps:

  • First, learn Google’s algorithm.
  • Second, assess your search ranking.
  • Third step: Track the right metrics
  • Fourth step: mobile-friendly website
  • Step 5: Fix your penalties
  • Step 6: Research keywords
  • Perfect on-page SEO
  • Step 8: Create great content using keywords
  • Build links properly
  • Neil Patel consulting
  • See how my agency can boost website traffic.

Unlock massive SEO traffic

Results matter.

Look at creative, shareable, linkable, and traffic-driving content.

  • Paid media with clear ROI.
  • First, learn Google’s algorithm.

According to Google execs Gary Illyes and John Mueller, Google’s algorithm continually evolves.

John Mu tweets daily Google ranking updates.

Google’s algorithm is said to change 500-600 times per year!

Google used to announce significant updates, but the algorithm’s inner workings are unknown.

Industry professionals largely speculate.

Resources You May Like

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Keyword Tool Dominator >> Click Now

Black hat SEO…

If everyone knew how to rank without shortcuts or black hat SEO, Google couldn’t rank only the top results.

Without effort, anyone can get ahead.

This would make it hard for honest people like you and me to succeed and undermine Google’s mission.

Google’s mission is to organize and make information universally applicable.

We know the most about Google’s algorithm from major algorithm updates like:

In June 2021, Core Web Vitals, organic search results, and News Alerts were upgraded.

This update emphasized content quality and relevance.

Googlebot now views all websites as smartphones, prioritizing mobile-friendly sites.

Mobile-friendly update (April 2015):

Mobile-friendlyFavoring mobile-friendly websites and setting up future penalties for noncompliance.

Pigeon (July 2014):

Integrated Google Maps local search results.

Hummingbird (August 2013):

Aims to understand a user’s context and intent rather than literal words.

It penalized spammers and sites that buy unnatural links to improve their rankings.

Panda, Google EMDs, and PBN deindexing updates.

Google has never verified that Phantom has been updated four times since May 2013.

Resource: Step-by-Step Guide to Writing SEO-Friendly Blog Posts

How do you track Google updates?

Significant resources are available. Moz’s Google Algorithm Change History is a chronological database.

Also, see Google Webmaster Central.

Watch the video to understand the strategies of Google link building, on-page SEO, and user analytics.

Let’s get to those actionable algorithm strategies I mentioned earlier.

Assess your Google ranking

Know your Google rank to improve it.

  • Even new sites are affected.
  • Many tools can help.

Ubersuggest Keyword Rank Check

Use my tool Ubersuggest to check your rank for specific keywords in your page content.Ubersuggest Keyword

Use “Traffic Overview” under the competitor report after logging in.

Type in your domain to see your SEO keywords, top pages, and overall ranking.

Ubersuggest report: boost google ranking

Scroll down to see your “SEO Keywords” ranking.


Speed Up Your Site

Site speed is another critical Google ranking factor.

Slow sites don’t rank well.

It will also impact your ability to acquire new customers.

Walmart’s conversions dropped when page loads took four seconds.

Your on-page SEO, meta description, and title tags are useless if this happens.

Even Walmart gets penalized by the search algorithm.

Site speed improves Google rankings.

Site speedThat’s why conducting your site speed test to improve Google rankings is critical.

Several tools can help


  • PageSpeed Insights
  • WebPageTest
  • Extension YSlow (for Yahoo)
  • Pingdom Web Test
  • Pingdom lets you test page speed.

Enter your URL at tools.pingdom.com.

Choose a location and click “Start Test.”

Pingdom test improves Google ranking.

Quick Sprout scores 81. Over 50 is a good start.

Your page content is slow if it scores less than 50.

Quick Sprout improves Google rankings.

Check page load speed

Quick sprout takes 1.89 seconds.page load speed

Aim for a site load time of 2 seconds or less on mobile.

Remember that a long load time can cost you a lot of site traffic.

Site health check

Before optimizing, assess your site’s health by looking at keyword rank and site speed.

Have you suddenly lost organic traffic after months or years of steady growth?

Wondering if Google deindexed (or banned) your site?

There are many great tools to help solve this puzzle.

MxToolBox Domain Health Report checks for site problems, blacklist, mail server, web server, and DNS.

Resource: Search Engine Optimisation Makes Your Content More Visibility

SEO – domain health report

SEO – domain health reportTo see errors and warnings, click each category. Then you can fix them one by one.

Check F.E. International’s Website Penalty Indicator to see if you’ve been penalized by an algorithm update.

Improve ranks with Google penalty indication

During big update rollouts, you’ll observe a traffic graph.

This comparison shows if an update affected your site.

cnn.com traffic example

Check Google Search Console’s “Security & Manual Actions” report for penalties.

This shows if Google manually penalized your site.

Manually improve Google rankings

Human reviewers don’t know if an algorithm upgrade penalized your site.

Fix a manual penalty (this guide can assist) and ask Google to reconsider.

Resources: How to use SEO for your Excellent Post on your Website

Know how Google users find your site.

Organic search dominates non-organic channels like paid search and social media.f

Social media, email, and paid ads often drive organic traffic, but this varies by business.

View the acquisition channels report in Google Analytics.

Helpful Google Analytics guide

Organic Conversions

In addition to search traffic, pay attention to your site’s keywords.

This is harder now but still possible.

Google Search Console helps (formerly Google Webmaster Tools).

It shows how many organic clicks you get for specific keywords.

Transactional Keyword RankingKeyword Ranking

Not focusing on transactional keywords is the most significant keyword research mistake.

Commercial keywords drive sales.

You must understand commercial vs. informational keywords to improve Google rankings and make money.

It’s challenging to turn visitors into purchasers or social media sharers using informational keywords.

Visitors searching for keywords like:

  • How to get rid of acne at home
  • Installing WordPress
  • Free online moneymaking
  • Downloadable eBook
  • Free article spinners

If they’re not buying, speak search engine-free language.

These terms can drive traffic; a good sales funnel will convert some but not many.

Conversely, some use transactional keywords that convey user intent, such as:

  • Acne treatments
  • Top 10 web hosts
  • N.Y. designers

These people want a buyable solution

Transactional keywords tend to convert well in e-commerce.

Resource: 10 Tips Research Keywords: A Step-By-Step Guide for SEO

Keywords with the following prefixes or suffixes perform well:

  • ReviewDiscount
  • Purchase
  • Discount
  • Coupon
  • Deal
  • Shipping
  • Order

Earlier, I mentioned your organic keywords.

Use them in the meta description and on-page SEO (later on).

Another illustration:

Informational vs. transactional keywords?

Track These Metrics with A SEO Dashboard

Set up an SEO dashboard to track all important metrics at any time.

Google Analytics: How to set one up.

Invest in SEO tools if you can.

Google Analytics should work on a small budget.

You can get richer keyword data by connecting Google Search Console to Google Analytics.

Mobile-friendly site (and Ready for a Mobile-First Google)

Over half of the website traffic is mobile.

Your site must be mobile-friendly to rank well.

Some algorithm changes are unclear, but Google’s mobile strategy is clear.

 Resources: How to successfully set up your website – Step by Step Now

Google Webmaster Blog, January 10, 2017:

Google WebmasterPages with difficult-to-access content may rank lower in mobile search results starting today.

In 2020, Google switched to “mobile-first indexing,” which views websites as mobile devices.

Unnavigable sites will hurt your ranking.

Thankfully, your position is clear.

You can use Google’s Mobile-Friendly Test to see if your site is mobile-friendly.

Enter your URL and click “TEST.”

Mobile-friendly test to improve Google ranking

The results include a “yes or no” answer and a list of page loading issues.

This way, you can fix and optimize your mobile site.

Mobile-friendly test to boost Google rankings.

You can view page loading issues like redirection errors and robots.

Txt-blocked pages

It also has a Mobile Usability Report that lists your site’s mobile usability issues.

Mobile-friendly tips

If your site isn’t mobile-friendly, fix it.

  • Mobify and Duda Mobile can help.
  • Most WordPress and Wix themes are mobile-friendly. These features may require a site update.
  • Make CTAs and form fields tap-friendly.
  • Use pop-ups that can be closed. Pop-ups increase conversions but annoy users.
  • Be mobile-friendly to improve Google rankings
  • Google’s mobile SEO tips offer more SEO advice.
  • Mobile and local SEO are pals.

Mobile and local searches are linked.

Google is a hyper-local search engine that connects consumers and brands.

You should update and complete your Google My Business profile.

Claim and update your business listing as soon as possible if you haven’t already.

This applies to Yelp, Facebook, BBB, and others.

HubSpot lists local business listings and directories.

Resources: A Beginner’s Guide to SEO Keyword Research Today – Review

Fix Google penalties

After knowing your search ranking and setting up key indication tracking, check your site for penalties.

It’s not worth promoting or linking to a bad site.

Before we start, I’ll mention Google penalties.

Link Building is Different Now.

BAD LINKS HURT, AND Google will penalize you if you use them.

It’s crucial to generate links to your site.

avoid Google penalties quote, Matt Cutts

Still true.

How? Remove unhealthy links.

Link Analysis

First, examine your site’s links.

You can use several links analyses tools to do this:

  • Majestic
  • Ahrefs
  • MZLE
  • SEOprofiler
  • WebMeUp
  • Ubersuggest

SEOprofiler link analysis:

Register at Link Profiler Backlinks.


Backlink example to avoid Google penalties

Resource: SEO Links Best Practice to Generate Income

The results show the essential backlink elements:

Backlinks that directly or indirectly affect your Google ranking.

Unique links have different I.P. addresses.

So, you can spot a natural connection.

Google has indexed these links in the last 90 days.

Problogger has 1,522 nofollow backlinks out of 14,922 total.

Google introduced rel= “nofollow” in 2005 to prevent spammy blog comments from manipulating rankings.

Google Penguin update

After the 2013 Google Penguin update, link diversification became crucial.Google Penguin

Matt Cutts claimed dofollow and nofollow links are needed (links that pass ranking value).

This research demonstrates Problogger’s industry is “media,” not “blogging” or “internet marketing.”

Knowing your sector might help you find relevant backlinks to increase your SEO.

Link Influence Score shows how website links affect search engine rankings.

The better the score

Problogger, a popular and influential site, scored 99%. See your site’s score.

Anchor Text

Click the link in the left menu to access data for anchor text linking to your site.

Google made it harder to manipulate search results with exact match anchor text with the Penguin update.

Diversify your anchor text to avoid search penalties.

Anchor text for SEO

You should also remove harmful links from your site

Links that:

  • PR-n/or PR0
  • Links sitewide
  • From low-traffic domains
  • From the same I.P. class address
  • From sites with many external links
  • Free tools can identify unhealthy links. I used Monitor Backlinks and Linkquidator.

Moz has a detailed tutorial on what links can harm your site.

Once you find bad links, export them. You can then reference them.

Avoid a Google penalty by cleaning up your link profile.

Your link profile can be cleaned up in one of two different methods.

1. Visit the website with unhealthy/unnatural links and contact the owner.

If possible, ask the site owner to remove your link.

If you outsourced link building, you could request that the links be removed.

Resource: Advanced SEO Tutorial What You Need to Know 

Search Engine

An example from Search Engine World shows how this works:

Manual link removal improves google rankings.Search Engine

Site owners may suspect spam if you seek link removal. Instead, use SEJ’s lecture.

If unhealthy links aren’t removed, use Google’s disavow links tool.

This is an excellent alternative to manually removing links.

Google Search Console’s disavow tool.

All your sites will be listed once Search Console is opened.

Visit the site to disavow links.


Disavow link tool improves Google Rankings and prevents penalties.

Unnatural links can be exported when checked.

When you’re done, click “Done.”

Google can’t remove the links because it can’t access the referring sites.

This allows Google to stop passing link juice to your page content.

Anchor text can improve or destroy your search ranking, so diversify it.

As previously stated, a natural link profile requires anchor text diversification.

Resource: How to SEO Tutorial What You Need to Know

Anchor text

Does the anchor text exactly match your keyword?

keywordDoes a keyword phrase appear in anchor text? e.g., wireless headsets

Link building with your full URL, e.g., http://crazyegg.com

Apple AirPods is an example of natural brand-name anchor text.

Anchor text branded with site keywords, e.g., getting started with content marketing.

Assume your page sells blue jeans.

How do you distribute anchor text for bluedenimjeans.com?

This link profile is ideal if you want to link three times from one site.

Bluedenimjeans.com homepage

denim jeans review online – target page: a review page

Target page: www.bluedenimjeans.com reviews

Over-optimization can be penalized if you overuse anchor texts.

Geoff Kenyon recommends these percentages:

Google ranking tip – anchor text

Follow these guidelines to avoid over-optimizing anchor text:Google ranking

Don’t use the exact keyword term as anchor text for internal pages like “link-building tactics.”

Instead, use “link building” or a generic plus keyword. It’s all about balance.

What’s linking to your dog training site with the “best golf trainer”?

Improving Google rankings is pointless and could lead to a penalty.

How to Avoid Over-optimizing Your Site has more information.

Improve Google rankings with keyword research

After removing unnatural links, improve on-page SEO.

Keyword research is an integral part of inbound marketing.

Without understanding, you won’t get far.

Learn how visitors find your site.

You must know your target audience’s keywords to find your site compelling. I’ll explain.

Step 1: Go to Ubersuggest and search for your keyword.

Ubersuggest improves SEO and prevents penalties.

Click Keyword Ideas

Ubersuggest Keyword Ideas helps you avoid Google penalties.

Step 2: Review monthly keyword search volume

Ubersuggest keyword research improves Google rankings

Here’s how it helps

When you research keywords, you learn about your target audience’s needs and wants.

When someone searches for “html5 tutorials for beginners,” they’re a newbie.

That helps you write Google-friendly headlines and content.

It helps to understand your target audience’s buyer personas and customer life cycle.

Provide relevant page content to boost your Google ranking.

Alexa can calculate audience demographics, as in the Upworthy example below.

Upworthy demographics, Google ranking

Transactional and informational keywords?

Step 3: Keyword research shows whether users are looking for information or ready to buy.keywords

User intent is shown in the keyword research example.

Keyword example:

Improve google rankings

Informational keyword: Free web design.

Transactional keyword:

Free web design courses.

Your website’s Google rankings need both informational and transactional keywords.

Before recommending a product, educate, inform, and inspire.

Informational keywords help build email lists and nurture prospects.

Resource: What is the best Keyword Research Technique in SEO? 

Long-tail keywords…

Long-tail keywords and questions are essential.

Long-tail keywords are essential due to voice search and BERT.

Start with this guide to integrating long-tail key terms.

Competitor keywords

If your competitors rank higher on Google, spy on them.

Google Keyword PlannerIf their strategies work, you can copy them.

Google Keyword Planner helps me estimate competitors’ keyword targets.

Imagine you’re in the “survival knife” niche.

Survivallife.com is a good authority blog to follow.

On the Ubersuggest homepage, type your competitor’s URL into the landing page box and click search.

Scroll to “SEO Keywords” to see your competitor’s keywords.


Competitor research improves Google rankings

Besides the keywords, there are also:

How many times a keyword is entered into a search engine in a given month.

The URL’s Google search ranking

Estimated visits:

Keyword-related website traffic.

For example, your competitor ranks #1 for “survival life” and receives roughly 395 monthly visitors.

So, if you overtake them, you know what traffic to expect.

This works for any niche and can reveal hidden keywords that boost rankings.

Rank Lower keywords

Resource: Jaaxy Review 2022: Pricing, Tutorial & Alternatives 

How can you get your website on Google’s first page if it’s on page two?

The skyscraper method was popularised by Backlinko’s Brian Dean.Backlinko's Brian Dean.

Find a ranking post or article, improve it, and promote it everywhere.

His organic traffic increased by 457 percent.

Follow this simple guide for your topic (for example, “small business outsourcing guide”).

  • Conduct thorough research, including studies.
  • Using the strategies in this post, target keywords.
  • Write a more detailed, actionable post.
  • Link to outsourcing-expert blogs.
  • Write an engaging headline.

If your first headline is:

Small Business Outsourcing


Small-Business Outsourcing Guide

A Comprehensive Guide to Small Business Outsourcing

How outsourcing can transform your small business

Ask the blog owners you mentioned to read your post.

Hopefully, a few authority sites will link back to you.

Improve content with keyword analysis Clarify.

There’s no ideal keyword-to-article ratio.

Targeting the right keywords is crucial

That’s the gist of keywords.

A keyword analysis is defined as:

Search marketing’s foundation.

conversion ratesLook marketers may enhance conversion rates by understanding what users search for.

You can’t enhance your ranking or conversion rates without knowing the Google queries qualified visitors to use.

You now understand keyword research.

That’s easy. The tricky part is identifying organic traffic-generating keywords.

This information is hard to find since Google’s “Not Provided” update.

This tutorial will help you recover some of the data.

Resources: 30 Points How to Monetize your website

Organic Traffic…

Getting a complete picture of what terms drive organic traffic is now impossible.

Popular keywords, competitive phrases, and Google’s “People also ask” questions are crucial.

Use this information to write SEO content that matches user intent.

This improves your Google ranking.

How should you use keywords?

Let’s say you want to review the “best senior irons.” Here are some titles:

  • Best senior irons
  • Senior irons buyers’ guide
  • The Ultimate Guide to Senior Irons

Start your intro with:

Old irons are available.

Choosing the right one is tricky.

You’ll find affordable and reliable senior irons if you read this guide.

Or start with a question.

Want senior irons?

This website explains how to utilise irons to improve your golf game and save money.

See how I put the keyword in the first paragraph without spamming?

As previously stated, target a specific keyword naturally, not artificially.

on-page SEOIncrease Google ranking with on-page SEO

Knowing which keywords to target lets you make real SEO changes.

Backlinko’s guide breaks down on-page SEO factors that will impress Google and visitors.

Let’s examine some key factors.

Title Tags

Title tags still affect your site’s performance.

Make sure each title tag is descriptive, unique, and targeted.

Avoid repeating keywords and title tags.

You’ll diversify your opportunities while avoiding cannibalization.

You’re an eCommerce company

Product page formula:eCommerce company

[Product] – [Category] | [Brand]


Diana’s DIY Curly Hair Leave-in Conditioner

More title tag tips:

  • Use pipes and dashes to save space.
  • Avoid all-caps titles. It’s annoying.
  • Never use default title tags like “Product Page” or “Home.” They make Google think you have duplicate content and aren’t very convincing to users.
  • Put unique keywords first.
  • Avoid keyword stuffing. Google favors natural, contextual strings over forced keyword phrases.
  • Title tags can make-or-break traffic and conversions.

Google shows 60 characters on a SERP, but don’t cut off if a more extended title fits.

Google’s search snippet title can change depending on the search query.

So be descriptive to help yourself.

Due to pixel limitations, mobile display titles are usually longer than those on desktops.

Resources: Best Ways to Make Money from Your Blog

Hobo Web

Title tags boost Google rankings.

Hobo WebIn the image above, Google starts with as many characters as possible.

Google truncates the title below to show relevance to the user’s query.

Meta descriptions don’t affect rankings, but assist select search snippets and provide originality.

This affects CTR from SERPs.

Check out this Kissmetrics article on using meta descriptions to increase CTR.

Markup schema (aka Structured Data Markup)

Schema markup adds “labels” to information to tell Google what it means.

Assume my name appears in an article, and Google displays it in a SERP entry.

I can inform Google I’m the author by using the appropriate HTML structure around my name.

Schema markup example

Schema markup helps Google understand your website and boosts traffic.

Schema helps users find more relevant information visually.

Among the SERP data that schema tags can identify are:

  • ArticlesArticles
  • Book reviews
  • Events
  • Businesses locally
  • Movies
  • Products
  • Restaurants
  • Recipes
  • Apps
  • Shows
  • Rated shows

You may add schema markup to your site with Google’s Structured Data Markup Helper.


Mobile SERPs have more featured snippets than desktop SERPs in the U.S.

They push you to the top if you’re not winning (also known as “position zero”).

It’s a simple way to boost your result.

Here’s how to reach them.

Consider a Google-searched question in your industry. What’s digital marketing?

Google ranking:”

Google ranking – top SERP

This article teaches schema markup step-by-step.

Google rankingMake a Sitemap to Boost Google Ranks

A sitemap informs search engines about your site’s organization.

Googlebot can then crawl your content more intelligently.

This makes it easier to rank on SERPs.

Sitemaps reveal when pages were last updated, how often they’re changed, and how they’re related.

XML-sitemaps.com generates sitemaps

There are also WordPress site map generator plugins.

Visit my XML Sitemap page to add your sitemap to Google Webmaster.

Now that we’ve covered on-page SEO let’s discuss boosting your brand’s content.

Use keywords to improve the content.

This section will focus on leveraging your keyword research and placement.

Regrettably, many misunderstand the purpose of keyword research.

Resources: 11 Ways to Make More Money from Your Website Successfully Now

Google’s initial Panda upgrade

They realised that great content should target a specific demographic before Google’s initial Panda upgrade.

Write informative material with detailed meta descriptions and title tags.Panda upgrade

This method generates raving followers, social media shares, and natural high-authority links.

Follow this guide to write detailed, resourceful content:

Data-driven content

Data-driven approaches can increase traffic, says ConversionXL.

Back up facts with data to increase your organic reach. This infographic post uses data.

Data-driven content examples

  • Productivity Science
  • 5 Digital Analytics Mistakes to Avoid
  • 7 Proven Ways to Boost Blog Traffic by 206%

The following resources will help you with accurate backup content:

HubSpot’s Marketing Stats

Every marketer should know these 38 content marketing stats

126 Social Media Stats

[Infographic] 100+ Interesting Social Media Facts

Calendar: Statistics

StatisticsInclude stats that are less than three years old.

Micro target content.

Try niche marketing with an old domain name and write about it.


Evoke emotions in your audience and increase conversion rates with stories.

How to tell a captivating story

Start with a unique message that resonates with your audience.

This should address your audience’s concerns or questions.

Infuse Your Own Experiences

A story is a story.

Share your own (good or bad) experiences.

No phoniness!

Jon Morrow used on-page SEO to gain 1,740 subscribers in 7 days.

How to Leave Your Job, Travel the World, and Make a Difference.Make a Difference.

Every story must end. Once you hook readers, they expect a solution.

Your account should solve a problem, not create one.

Link or button to your funnel to convert visitors.

MatchOffice’s CTA copy improved conversions by 14.79%.

cta example:

Improve google rankings

Unbounce offers more actionable CTA button examples:

CTA button examples for SEO

Shareable Titles

Google’s search rankings have changed, but the headline remains essential.

Shareable TitlesIf you write a shareable headline, fans will click, read, and share it.

Change the word “today” to “now” in a headline and watch your conversion rate skyrocket.

He tripled sales.

Titles get clicks.

Your page won’t get the most clicks even if it’s #1 in Google for content.

On-page SEO helps, but the headline converts impressions to clicks.

How to outsource?

The most-clicked headline is #2.

Catchy Headlines to boost google rankings

Upworthy’s shared headlines enhance the conversion rate.Catchy headlines

I’ve used Buzzsumo to analyze Upworthy’s headlines.

Check out the incredible number of shares the first article has racked up.

improve google rankings -headline analysis

Here’s how I’d improve my content’s headline

Upworthy’s post a number was shared 1.6 million times on Facebook.

The headline “Americans Are Completely Wrong About

This Mind-Blowing Fact” would likely get fewer social media shares.

Here are several more

A little change would boost CTR.


SEO Basics for Your Site

Resources: Good Ways to Promote a Product Tips and Hints 

Let’s tally:

  • 6 SEO basics for site optimization
  • 12 SEO Fundamentals Freelance Writing Jobs for Stay-at-Home Moms

Figures are added

5 home-based freelance writing tips Earning Moms


10 profitable freelancing jobs Curiosity will make people click your headline but provide good content.

For example, if your title is:

Top 7 Body Building Secrets You Didn’t Know.

Then reveal the “7” secrets, preferably something new or unique.


Consistent blogging is essential but not enough.

Focus on your keywords to discover your site’s visitors’ questions.

To answer these questions, use a variety of content.

  • Videos
  • Guides
  • eBooks
  • Infographics
  • Webinars
  • Demos
  • Checklists
  • Mailings
  • GIFs
  • Comics
  • Podcasts


HubSpot lists 20 lead generation content types and 14 experimental content types.HubSpot

Boost Google Rankings with Multimedia Content

Remove duplicates

Copyscape, SiteLiner, and Screaming Frog can help you avoid plagiarism.

Duplicate content won’t hurt your rankings, but original, useful content will.

Create on-page SEO content using informational and transactional keywords and a story.

Build links properly

You saw how to use SEOprofiler to analyze site links earlier.

Another Business Insider analysis.

SEOprofilerGoogle search rankings – Business Insider links

It shows various types of inbound anchor text.

That’s how to build links and improve Google rankings.

Here are some ways and link types to use.

Anchor text links are simple in-text connections. Here’s one…

Anchor text links boost Google rankings

Putting anchor text links “above the fold” increases conversion rates.

Anchor text linking is used to rank for a keyword.

Mix generic keywords with your target keyword as anchor text to avoid search algorithm penalties.

If your keyword is digital camera reviews, link naturally to the best reviews, top brands, etc.

Smart on-page SEO helps.

Not only are links to external resources valuable, but so are tied to internal resources.Smart on-page SEO

When possible, use optimized anchor text to link to important internal pages.

Creating helpful content and sharing it on social media generates inbound links.

Resource: Advanced SEO Tutorial What You Need to Know 


Brian Dean’s post on 200 ranking factors.

Multiple citations exist.

Google ranks editorial links higher.

Google ranks people’s opinions of you higher than your own.

I’ve written thousands of valuable, data-driven blog posts.

Quick Sprout and neilpatel.com appear in content marketing searches, so I get editorial links.

Copyblogger links to relevant resource posts to increase audience engagement.

Links to improve Google rankings

I believe the site owners did nothing to get editorial links.

Their content earned them links.

Focus on great content to achieve links that boost your page rank.

SEMrushLink diversity helps develop Google-friendly links and improve ranks without being punished.

This SEMrush tutorial explains how to build links ethically to boost Google rankings.

Directory submission, forum promotion, wiki sites, and guest blogging are all risky Google tactics.

Write page content that attracts links from local, regional, and international sites.

To survive Google, you’ll construct a natural link profile with focused on-page SEO.


What do social media and SEO have in common?

SEO and social media are comparable. Both need optimization for optimal performance.

Social media and SEO go nicely together.

Search engine optimization (SEO) can boost the exposure of social media content.


Google tries to consider as much about your website as possible.

They utilize it to determine your website’s quality and where to place you in specialized searches.

Search engines consider social media.

Resource:  SEO Links Best Practice to Generate Income 

They ask specifically:

Your social media activity?

How current are your social media?social media

How many social media shares does your website get?

4.8 billion people use social media globally.

That’s traffic potential.

Social networking can boost site traffic and SEO.

How do you share online?

Sharing on social media should increase your audience and interaction.

Tag friends you think will like the content.

This does not mean just tagging people.

It also ensures that all tagged friends see your post.

A few relevant tags can quickly increase your audience by several thousand.

Use social media to improve your SEO.

Google watches.

Start acting!

How to boost Google rankings without penalties

How to improve your Google ranking?

Do keyword research and write relevant content to improve your ranking.

Google ranks content quickly.

Your content may not appear in search results for up to six months.

Free Google top rankings?

Google-penalizedSearch engine optimization and free content marketing might help you rank well on Google without spending.

What Google-penalized strategies exist?

Duplicate content, over-optimization, and poor linking can all result in penalties.

Improve Google rankings without penalties.

Providing helpful content is the key to higher Google rankings without a penalty.


  • Understand your audience’s needs.
  • Research to find their long-tail keywords.
  • Once you know their needs, you can create killer content to keep them coming back.
  • Keep producing and promoting great content.


Q. What are the top 5 techniques to boost your Google search engine ranking?


  1. Establishing new links should be a top focus.
  2. Google considers links to be one of the most important ranking factors.
  3. Create material that is both towering and favorable to search engines….
  4. Create a website that is mobile-friendly…
  5. Optimize click-through rate in search engine results…
  6. Make use of videos and graphics that are optimized for SEO.
Q. What aspects of a website determine its position on Google?

A. Google’s top search variables are:

  • Content of a very high grade.
  • Mobile-first.
  • Page Experience.
  • Page speed.
  • Optimization of the current page
  • Linking among themselves
  • External connections.
Q. To what extent do social signals influence Google’s ranking algorithm?

A. The Meaning, as well as the Intent.

Google’s search algorithm begins by understanding the user’s search query and motivation.

Context, Quality, UX, and Relevance make up UX.

Repeat to dominate search engines and avoid Google algorithm penalties.

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I hope How To Power  Google Rankings Drastically with Excellent SEO Practices was helpful.

Good Luck

Till The Next Time



Elke Robins Author

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  1. There are several factors that can affect ones ranking in Google and other search engines. Google changes their algorithms on such a regular basis, that it can be hard to keep up with the latest changes and requirements. Using black hat SEO is certainly not the way to go as it is regarded as against the rules. 

    Anybody wanting to improve their ranking with SEO, will find this post very helpful. 

    1. Thank you for your comment, Line,

      Yes, Google does change a lot and we have to try keeping up if we do not want to be left behind. We have to be aware of the changes when they come up. I am happy you liked my article and I am always out for new useful material to writhe about. It has to be useful for customers otherwise they will not bother reading it and will not come back.

      Thanks again


  2. I am a huge fan of your website and all of the valuable information you provide. Thank you for writing this article! I have been interested in this topic for years, but have always felt overwhelmed by the amount of information out there. It makes me feel better to know that I am not the only one confused about this topic. Keep up the great work!

    1. Thank you Peter, for your comment,

      Yes, Google ranking can get confusing because they seam to change things a lot. We have to stay informed so we don’t miss out and get left behind. 

      I am glad that my article has helped you I am always looking for quality content to write about which is not always easy.

      Also thank you for the encouragement 


  3. It is very hard sometimes to keep up with Google, and it gets me frustrated most of the time. You have gone through a lot here for anyone to understand what it takes for you to get ranked on Google. The resources I find very helpful, especially the one, ‘How-To Power Google Rankings Fast Now Guide.’

    You mention Black Hat SEO, When I was starting out I did not know what that was, but I ended up learning the hard way which cause me a drop in rankings on my website. We have to be careful with those online schemes that claim that they can help you get ranked fast on Google.

    You have covered a lot here and it will take me quite some time to cover all. I booked marked this post and will be coming back a few times to swallow all the topics you have mentioned, and dive into your resource pages.


    1. Tank you David, for your comment,

      Yes, it can sometimes get frustrating when it comes to Google and Ranking we have to be up to date so we know exactly what Google is doing. I am glad my article was helpful and that you book market it there is a lot if information there. I always look for helpful material to write about.

      Thanks again 



  4. Hi Elke
    Thanks for sharing a perfect article on how to raise the Google ranking. The resources inside this resource article for extremely useful. I have gone through some of them and found them quite interesting. Thanks for putting your labor to accumulate full information on SEO under one umbrella.
    Warm Regards,
    Gaurav Gaur

    1. Thank you for your comment, Gaurav, 

      I am glad that the article has been useful to you. Google ranking is very important if we do want customers to come to our site; without google ranking customers do not know we exist.  The minute we get ranked in Google customers can find us and eventually we will make money.

      Thanks again