How to successfully use WordPress & Google Analytics Now 38 Points

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Updated on November 5, 2023

Create a robust website with WordPress and Google Analytics. Get step-by-step instructions on installing WordPress and linking it to Google Analytics. Start Now.

A sturdy and effective website is now a must in the computer age.

As a small business owner, entrepreneur, or blogger, your internet presence can greatly affect your success.

WordPress is a popular website-building platform.

WordPress powers approximately 40% of websites due to its versatility and usability. But building a website is just the start.

To maximize your online presence, you must understand your audience’s behavior, preferences, and site interactions.

Google Analytics helps; watch the sort clips to find out more, and of course its free.

Google Analytics may help you understand how users find and use your site, what material they like, and how to optimize it to fit your business goals.

By integrating Google Analytics with WordPress, you can make data-driven decisions to promote engagement, conversions, and business growth.

This comprehensive tutorial includes 23 WordPress and Google Analytics suggestions for building a solid website.

We’ll guide you through WordPress installation and Google Analytics integration.

These ideas will help you maximize these two strong tools, whether you’re starting off or improving an established site.

Most websites utilize WordPress. It powered 31% of web pages in early 2021 and 33% in early 2022. 

These WordPress and Google Analytic know-hows for beginners can help you progress to having a better website and understand what readers are doing and where they come from.

WordPress’s popularity is boosting its competitiveness.

So, improve your site to grow your business.

Let’s start constructing a more robust and data-driven website!

1. Here is a brief overview of WordPress and Google Analytics

The importance of using Google Analytics with WordPress

Tracking the traffic that comes to your website may be accomplished with ease with Track website traffic:

Google Analytics tracks page views, unique visitors, bounce rate, and time on site. This data can help you understand website users’ behavior and origins. Google Analytics can show you your website’s most popular pages.

This data can help you generate more engaging content and boost its performance.

Track conversions:

Google Analytics can track website conversions like newsletter signups and purchases. This data can help you evaluate and adjust your marketing initiatives.Google Analytics helps boost your website’s SEO.

Google Analytics helps detect pages that aren’t ranking well in search results and helps you improve them.

Use Google Analytics data to improve website business decisions. Google Analytics may help you determine which products sell well, which marketing channels drive traffic to your website, and how well your website is designed.

2. Exactly what is Google Analytics?

How does it work? More importantly, how can it boost your internet presence? This blog post addresses these and other questions.

Google Analytics goes beyond website visitors. Understand who your visitors are, where they’re from, what they do on your site, and how their activity supports your goals.

Related: How to successfully use WordPress and Google Analytics – 23 Tips

Transforming raw data into actionable insights drives strategy and decision-making.

Google Analytics provides a plethora of information on traffic sources, user activity, conversion rates, and trends and patterns.

Like a super-powered microscope, it enables you to examine your website’s DNA.

Don’t be afraid of its strength. Google Analytics is comprehensive but easy to use for beginners.

Any user may master its features and make data-driven judgments with its intuitive design and rich resources.

This blog article will explain Google Analytics. We’ll discuss its essential features and functions, how to understand its data, and how to use it to optimize your website and meet your business goals.

Be prepared, whether you’re new to Google Analytics or brushing up. With Google Analytics’ powerful lens, you’ll explore your website’s heart. Jump in!

You may be interested in:

3. Managing WordPress 

WordPress site builders and designers must know this trick.  Business growth requires a competent toolbox.  Professional tool kits let you focus on other things. Create a toolbox of plugins, applications, extensions, and add-ons to boost your productivity. 

4. Setting up Google Analytics

Use Google Analytics

Visit Google Analytics (https://analytics.google.com/).

• Log in with Google.
• Start a Google Analytics account.
• Click “Start measuring”.
• Measure the “website” platform.
• Enter your account name, property name, and website URL.
• Select your industry and reporting timezone.Click “Next.”
• Settings for Data Sharing:
• Edit your data-sharing settings to suit your needs.
• Click “Create.”Accept the TOS:
• Read the TOS and click “I Accept.
• “Find your tracking code:
• Tracking codes are provided.
• This code is Google Analytics-specific.
• Clipboard the tracking code.
• Put a tracking code on your website.

The tracking code installation process depends on your website platform. Some common methods:

As for WordPress, install MonsterInsights or Analytify for Google Analytics.

Add your tracking code to the plugin.

For HTML sites:

Place the tracking code before the closing element on each page to track.

On other platforms, follow platform-specific instructions to add the tracking code.

5. Check the tracking code:

• Visit Google Analytics after adding the tracking code.
• Under “Admin,” click “Tracking Info” under your property.
• Select “Tracking Code.”
• Google Analytics will show if the tracking code works.Optional:
• Set goals.
• Set goals to track website behaviors like form submissions and product purchases.
• Select your property in “Admin” and click “Goals.
• “Examine Reports:

Data collection from Google Analytics may take time.

After data is collected, you can view demographics, traffic sources, and user behavior reports.

Modify Settings:

You may tweak Google Analytics settings, filters, and reports to meet your needs.

Get live data:

Google Analytics tracks website activity in real time.

Set Alerts (Optional):

You can set notifications for major website traffic changes.

Successfully installed Google Analytics for your website.

To optimize website performance and user experience, you must regularly monitor, analyze, and make informed decisions.

6. Configuring Google Analytics

Defining website goals

Your website’s goals are what you want visitors to do.

Signing up for a newsletter, buying something, or downloading a white paper are examples.

By setting website goals, you can track your progress and make improvements to improve performance.

Tips for website goal-setting:

Set concrete, quantifiable, realistic, meaningful, and time-bound goals.Website goals should match company goals.

Consider your audience’s goals for visiting your website.

Mix short- and long-term goals.Track your progress and adjust as needed.

Examples of website goals:

• Increase website traffic.
• Create leadsIncrease sales.
• Boost brand awareness Create community Support customers and Teach visitors.
• After setting website goals, use Google Analytics or another web analytics tool to track progress.
• This can help you identify what’s working and what’s not, so you can optimize your website’s performance.

Tips for tracking website goals:

• Use web analytics to set goals.
• Check your data to evaluate if your website is meeting your goals.
• Track page views, unique visitors, bounce rate, time on site, and conversions.Identify improvement areas with data.
• Set website goals and track your progress to improve performance and meet business goals

7. Integrating with other Google services (e.g., Google Search Console)

In addition to Search Console and Ads, Google Analytics also integrates with Data Studio.

By sharing information amongst services, you can gain insight into your website’s analytics.

To receive this information, sign up for Google Analytics and Search Console.

You can examine how people find your site in search engines, where those keywords rank, and how many people click on those keywords using the Google Search Console.

Google Analytics integrates with other Google products in the following ways:

This helps you understand how SEO affects website traffic and conversions.

8. Google Ads:

• Manage sponsored search campaigns using Google Ads.
• Google Ads may import conversion statistics from Google Analytics.
• This helps track and optimize Google Ads campaigns.

Data visualization tool Google Data Studio lets you design bespoke reports and dashboards.

Create website performance statistics and dashboards with Google Analytics and Google Data Studio.

This might help you share data and acquire new insights.

Examples of how Google Analytics connections with other Google services might boost website performance:

Google Search Console data in Google Analytics can help you uncover terms that drive website traffic and high-ranking pages.

This information can improve your SEO strategy and help you develop more audience-relevant content.

In Google Analytics, track Google Ads conversion statistics to determine which keywords and ad groups are converting well.

This data can improve Google Ads campaigns.

Create website performance reports and dashboards in Google Data Studio.

This might help you share data and acquire new insights.

Integrating Google Analytics with other Google services helps you understand your website’s performance and make smart improvements.

9. Navigating the Google Analytics Dashboard

Overview of the main dashboard

Google Analytics dashboards display website performance statistics in customizable ways.

Page views, unique visitors, bounce rate, time on site, and conversions can be displayed in widgets.

You may also add widgets for Google Search Console and Google Ads data.

Google Analytics dashboards help you track website goals and develop.

You may design dashboards to track website performance, marketing activities, and sales funnels.

Click Dashboards in Google Analytics’ Customization tab to create a dashboard.

• Then click + New Dashboard.
• Start with a blank dashboard or a template.
• Add widgets after creating a dashboard.
• Click Add Widget and choose the widget to add.
• You can set the widget to show the desired information.
• Drag and drop widgets to personalize your dashboard layout.
• Change widget sizes and add titles and descriptions.
• If you like your dashboard, bookmark it and use it to track website performance.
• Effective Google Analytics dashboard tips:
• Showcase your dashboards.
• Filters and segments let you target certain data sets.
• Focus on key metrics.
• Do not overload a dashboard with metrics.
• Focus on your business’s key metrics to reach your goals.
• Filter and section.
• This helps uncover data trends and patterns.
• Comparing data throughout time.
• Comparing statistics over time can help you evaluate your website and discover areas for development.

Sharing dashboards can help your team collaborate and track website performance. Google Analytics dashboards can boost website performance. These recommendations can help you develop dashboards that meet your business goals.

10. Understanding key metrics and terminology

Google Analytics key metrics:

Page views:

Website page views of unique visitors who keep coming back to your site

Your website’s unique visitor bounce rate:

The percentage of website visitors who leave after one page

Average session duration:

11. How long do visitors spend on your website?

The conversion rate is:

The percentage of website visitors that sign up for a newsletter or buy something

Other key Google Analytics terms:

Dimension:

A dimension that describes your website traffic or sessions

Dimensions include page title, source, and country.

Metric:

• Metric that quantifies website traffic or sessions
• Metrics include page views, unique visitors, and bounce rate
• A segment is a subset of website visits or sessions
• You can segment by dimensions and metrics

Goal:

A goal is an activity you want your visitors to take, such as signing up for a newsletter or buying

Filter:

• Filters exclude data from Google Analytics reports.
• Learning Google Analytics metrics and language can assist you:
• Monitor your website’s performance.Find ways to improve.
• Choose website marketing and SEO tactics wisely.

12. Examples of how to use Google Analytics measurements and terminology to improve website performance

If your bounce rate is high, use segments to identify which pages are sending users away.

Changes to certain pages can improve the user experience and lower the bounce rate.If your conversion rate is low, track your website’s conversion funnels with targets.

Then, you may discover funnel dropouts and make modifications to boost conversions.

In a marketing campaign, you can utilize filters to segment people who saw your ad.

You may then compare this segment’s performance to others to assess your campaign’s effectiveness.

Google Analytics data and language can help you analyze your website’s performance and make smart improvements.

Accessing reports and insights

Google Analytics reports and insights are accessible as follows:

• Log in to Google Analytics.
• Select Reports or Insights from the left menu.
• Click Reports to see standard reports.
• Create custom reports.
• Clicking Insights displays Google Analytics insights.
• Create custom insights.
• Reports standard

13. These are Google Analytics’ standard report categories

These reports reveal website visitors’ demographics, interests, and behaviors.

Acquisition

These reports reveal how search engines, social media, and paid advertising bring people to your website.

Behavior

These reports show visitors’ page visits, stays, and actions on your website.

These analytics show how many visitors sign up for your newsletter or buy something on your website.

Reports customized

Custom Google Analytics reports let you build customized reports.

In Reports, click Create a new report to create a custom report.

Insights

Your website data automatically generates Google Analytics insights.

Insights can help you spot data patterns and make important website decisions.

View specific reports or insights

Select Reports or Insights from the left menu.

Click Reports and select the report category.

Then, select the report you want. If you clicked Insights, select the insight you desire.

Full-screen report or insight:

In the report or insight, click Full Screen in the top-right corner.

Report or insight export

The report or insight’s top-right button is Export.

The report or insight can be exported to PDF, CSV, or Google Sheet.

You can learn about your website’s performance and enhance it by using Google Analytics reports and insights

14. Tracking Website Traffic and User Behavior

Monitoring real-time traffic

A Google Analytics tracking code must be installed on all website pages to track traffic.

This lets Google Analytics track all website traffic, regardless of which page users visit.

After installing the tracking code, follow these steps to measure website visitors in Google Analytics

• Visit Google Analytics and log in.
• Click Reports in the left-hand navigation.
• Click Audience.
• Open the Overview report.

This report summarizes your website traffic, including these metrics:

Sessions:

How often do visitors use your website?

User count: unique website visits.

Page views and bounce rate:

The percentage of website visitors who leave after one page

Average session duration:

15. How long do visitors spend on your website?

Google Analytics lets you track website traffic from specific sources.

Use acquisition reports for this.

Acquisition reports cover these traffic sources:

Search engines:

This report provides Google and Bing traffic to your website. Social media:

This report shows Facebook, Twitter, and LinkedIn traffic to your website.

Paid advertising:

This report shows Google Ads and Facebook Ads traffic to your website.

Direct traffic:

This report reveals direct traffic to your website; there are no intermediaries.

Google Analytics lets you track website traffic to specific pages. Use behavior reports for this.

The Behavior category reports page-level metrics:

Pageviews: Website page views.

Your Pages are seen by unique visitors on your website.

Average time on page:

16. How long do people spend on your website pages?

Page exit rate:

The percentage of website visitors who leave that page.

You may learn how website visitors engage by tracking traffic with Google Analytics.

This can help you improve your website’s design, content, and promotion.

17. Analyzing audience demographics and interests

Speakers and affiliate marketers need audience analysis to communicate effectively.

It entails studying the audience’s interests, knowledge, attitudes, and beliefs and tailoring their needs.

Social, branded, unbranded, competitive, demographic, and psychographic audience analysis are all types of audience analysis.

Demographic audience analysis categorizes and analyzes audiences by age, gender, and geography.

Google will provide all this data in Google Analytics for you, and yes, it is free.

This analysis helps organizations identify their audience and choose platforms and channels to invest in.

Psychographic audience analysis categorizes and analyzes audiences by affinity, interests, and values.

This analysis helps firms understand their audience’s beliefs and how to align their activities and communications with them.

Target analysis helps companies understand their target and create a message they like.

It can also help them answer critical business concerns like what to address in their content and what buyers evaluate when choosing a brand.

Businesses should choose an audience analysis tool, define their questions, choose what to base their audience on, develop an audience report, and use the data to answer their initial inquiry.

Choosing Google Analytics is a smart way to do things, and as I mentioned before, its free. I love that!

Audience analysis may help you understand customers, locate new audiences, track interest trends, find influencers, and find commercial prospects.

It can help companies establish more relevant marketing tactics.

The correct audience analysis tool can help organizations establish a better overall company strategy by providing audience insights.

18. Examining traffic sources and channels

Google Analytics traffic sources and channels can reveal how users find and use your website. This can help you improve your website’s design, content, and promotion.

Google Analytics traffic source and channel analysis tips

Compare traffic from various channels. It will help you determine the sources and channels that drive the most website traffic.

Monitor traffic. This will show your traffic trends.

Segment traffic. This can let you identify visitor categories and track their website behavior.

Customize reports. This lets you build customized reports.

Use Google Analytics to analyze traffic sources and channels, and learn about your website’s performance with these tips.

19. Tracking user behavior through event tracking

Create events and add event-tracking code to your website to track user behavior in Google Analytics.

Making events

Website events include clicking a button, viewing a video, or completing a form.

20. We define the following to create an event:

Event Category:

“Button Clicks” or “Video Plays” or Video Play

Event action:

“Clicked on the ‘Sign up’ button” or “Played the ‘Product video'”.

Event label:

A label that describes the event, such as the button that the user clicks or the video they watch.

One way to quantify an event’s worth is to calculate the price of a product that the user adds to the cart.

Creating a unique event ID after defining the event We used Google Analytics Event Builder to generate the event ID.

21. Analyzing conversion reports

• These procedures were followed to examine the Google Analytics conversion reports.
• Report Conversions.
• The conversion goal was chosen for analysis.

22. Look at these metrics

The conversion rate is the percentage of visitors who converted, and the set conversion target facilitated the number of conversions.

Revenue

The conversion goal’s total revenue looks at how different traffic segments operate.

Please see how the conversion rate has changed over time.

Find where visitors leave the Conversion Funnel using the Conversion Funnel report.

The source/medium analysis is performed to determine which traffic sources and channels convert the best.

Google Analytics conversion report analysis tips

Determine which traffic segments are best converted by segmentation.

This information can help you sell to high-conversion niches (see how your conversion rate changes over time).

These data might help you see patterns that alter your marketing strategies and find where visitors are leaving the Conversion Funnel with the Conversion Funnel report.

This data can help you enhance your conversion funnel and reduce dropouts.

Check the source/medium analysis to determine which traffic sources and channels convert best.

You can better allocate your marketing budget with this information, which will help you use Google Analytics to examine the conversion results and understand your website’s performance.

23. Using Google Analytics for site speed analysis

Improving the user experience

Mobile Analytics

To improve mobile website speed, companies should assess their mobile site speed, reduce page weight, remove automatic image carousels, optimize searches, and speed up the checkout process. 1-800-Got-Junk?

saw an increase in mobile sessions and entries in its mobile online booking engine after implementing these strategies, with page-load time down by 28% and a 4% reduction in bounce rate.

24. Analyzing mobile traffic

Google Analytics for WordPress can analyze WordPress’s mobile traffic.

This plugin allows you to link WordPress to Google Analytics to view mobile traffic data.

After installing and activating Google Analytics for WordPress, we customized it.

Visit Settings > Google Analytics for WordPress.

The Settings page requires a Google Analytics tracking ID.

Google Analytics > Admin > Tracking Info > Tracking Code displays tracking ID.

After entering the tracking ID, click Save Changes.

After configuring the plugin, Google Analytics displays mobile traffic data.

Visit Google Analytics > Audience > Mobile > Overview.

The Overview report summarizes your mobile traffic, including the following metrics.

Number of mobile website sessions.

User count: unique mobile website visitors.

Your website’s mobile pages

Bounce rate: Percentage of mobile visitors who leave their website after one page.

Average session duration: How long have mobile users spent on your website?

Google Analytics allows users to categorize mobile traffic and to produce bespoke reports. This reveals how mobile users use their websites.

25. Tips for WordPress mobile traffic analysis

Comparison of mobile and desktop traffic: You can monitor how mobile users engage with their websites differently than desktop users.

Find high-performance mobile pages. This information can help design mobile-friendly content.Find high-bounce mobile pages. These changes can improve the performance.

Tracking mobile traffic conversion. This demonstrates the importance of mobile traffic in business.WordPress mobile traffic analysis can reveal how mobile users engage with their websites.

This knowledge can help build a better website and achieve company goals. Other WordPress plugins can analyze mobile traffic, in addition to Google Analytics.

These plugins include:

• Jetpack Mobile Stats
• WP-Appbox
• MobiWebStats

These plugins analyze mobile traffic using real-time tracking, device and browser segmentation, and extensive reports.

Using a plugin that suits your demands, you can simply monitor WordPress mobile traffic and see how mobile users engage with your website.

26. Integrating Google Analytics with SEO tools

Google Analytics combined with SEO technologies can boost a website’s search engine ranking and traffic.

Some approaches to integrating Google Analytics with SEO tools are as follows:

Access the Google Search Console. Search Console is a free tool that shows how a website performs on Google Search.

Google Search Console and Google Analytics can show how search traffic affects websites.

Visit Google Search Consoles > Settings> Google Analytics. Then, click Add Property and choose the Google Analytics property you wish to combine with Google Search Console.

27. Use of third-party SEO tools

Many third-party SEO tools interface with Google Analytics. These tools might help understand the website’s search traffic and performance.

Related: How to SEO Tutorial What You Need to Know – 10 SEO Tips

Popular third-party SEO tools that interact with Google Analytics include the following:

• Ahrefs
• SEMrush
• Majestic
• Moz Pro

You must register with a third-party SEO tool and generate an API key to link it to Google Analytics. Add an API key to the Google Analytics property after generating it.

After integrating Google Analytics with SEO tools, the data can be used to boost a website’s search engine ranking and traffic.

Here are some tips:

28. Track search traffic.

Track search traffic using Google Analytics, including these metrics.

• Organic search traffic: search for engine-driven visits.
• Keywords: Your website’s SERP rankings for specific keywords
• CTR: percentage of SERP searchers who click on your website link.

Tracking search traffic allows you to see which phrases bring the most visitors to your website and which you need to improve.

29. Find popular keywords

Google Analytics reveals the website’s most popular terms. Although competitive, these keywords were likely to be the most valuable. These data can be used to write and optimize a website for these keywords.

30. Find long-tailed keywords

Keywords with long tails were more specific and less competitive. This is more likely to generate traffic and lead vehicles.

Google Analytics can help identify relevant long-tail keywords that drive website traffic. Write content and optimize your website for long-tailed keywords.

Try Jaaxy for Free

You may like: Jaaxy Review 2023: Pricing, Tutorial & Alternatives

31. Tracking keywords and search queries on your website

Google Analytics, or a third-party SEO tool, can be used to track keywords and search queries on an SEO tool.

32. Google Analytics

To track keywords and search queries in Google Analytics, it is necessary to enable a site search.

Google Analytics also reveals

• Facebook metrics (for example, from which social network is all this traffic coming) 
• Your site’s mobile-friendliness 
• How much traffic your site gets from other sites 
• Google Analytics shows where your visitors come from, helping you analyze your digital marketing.
• You can track where users go after leaving your site. 
• The tool calculates conversion rates (the percentage of visitors who become paying customers) 
• Such metrics can help you count email list subscribers. 
• It can also assist you in enhancing your website’s design and coding. 
• I have barely begun to explore Google Analytics’ capabilities…
• Your referral traffic versus search engine searches 

33. To achieve this, the following steps were followed:

• Go to Admin > Tracking Info > Site Search.
• Could you set the site search tracking to ON?
• The website’s search query parameter is entered in the query parameter field.
• Click on the Save button.
• Once you have enabled site search, you can view your keyword and search query data in the Acquisition > Search Console > Query report.

34. This report shows the following metrics:

• Keywords: keywords searched and used by users
• Clicks: The number of times users clicked on their website link in SERPs for the keyword
• Impressions: The number of times a website link appeared in the SERPs for a keyword.
• Click-through rate (CTR): The percentage of searchers who clicked on their website link in SERPs for the keyword
• Average position: the average ranking of your website in SERPs for the keyword

Google Analytics can also create custom reports to track keywords and search queries. For example, one can create a custom report to track the keywords and search queries that drive the most traffic to a website or convert them into leads and sales.

35. Improve on-page SEO

To boost your website’s search engine ranking, we used on-page SEO.

Title tags, metadata, header tags, and picture text should be optimized. Google Analytics allows users to find website pages with high bounce rates or little time.

Related: SEO Links Best Practice to Generate Income 12 Points

36. Tags: title, alt 

We don’t appreciate photos. Images enrich texts and websites. Nope. 

Behind-the-scenes images help. Tags and alt texts help. Readers will see the image if your photo or alt text doesn’t load. 

The site has no photos. SEO-friendly title tags aren’t noticed. Title and alt-caption your photographs before sharing. 

Both should be short and give adequate picture detail. On-page SEO may be lacking on these pages.

37. Track SEO outcomes

Track your search engine rankings and traffic after making SEO improvements to your website. Google Analytics can be used to track these parameters over time.

Integrating Google Analytics with SEO tools and following these guidelines will boost a website’s search engine ranking and traffic.

38 SEO Plugins

• Any business needs an SEO-friendly website (search engine optimization).
• We recommend utilizing an SEO plugin together with an SEO-friendly theme. 
• Installing a plugin improves SEO. 
• Possibilities exist. Yeast SEO, All in One SEO Pack, and SEO Framework are recommended. 

Resource: Powerful SEO Tips and Tricks to Boost Traffic Now – Review

How often have you visited a website seeking information only to depart seconds later? 

Navigation is another prominent but often-overlooked element. 

Site navigation issues impact the user experience and SEO. Increasing site efficiency by optimizing navigationIf your consumers are delighted, they’ll buy. 

How can navigation be improved? 

Brand plugins let you organize products by brand. It’s free to use. 

• Use Mega Menus for eCommerce or websites with many options and content 
• Clickable anything 

Summary

A recap of key takeaways

Google Analytics is an excellent tool for measuring traffic and optimizing site performance. 

If you haven’t already, use Google Analytics to improve your digital marketing strategies. Now is the time to start using this amazing free resource to improve your online presence, and yes, it is still free.

I hope you find these WordPress and Google Analytics tips helpful. 

Thanks for reading! Please leave questions and comments below

Thank you for stopping by

Till Next Time

Elke

Author

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