Step-by-Step Guide to Writing SEO-Friendly Blog Posts

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Guide to writing SEO-Friendly Blog Posts

Elke Robins | 28 March 2022

Hi, and welcome to my website, my name is Elke.

Today we will get into SEO and how to incorporate it into your blog.

It is a Step-by-Step Guide to Writing SEO-Friendly Blog Posts.

Without proper SEO, you’re losing out on thousands of potential website visits each month.

Why? Search engines account for 93% of all internet experiences.

Every day, Google, the world’s most popular search engine, processes more than 3.5 billion queries.

Also, check out How To Get More Traffic to Your Website

Writing SEO-friendly Blogs

Writing SEO-friendly blog posts may generate limitless visitors without spending a dollar on advertising.

We’ll outline a step-by-step process for developing SEO-friendly content to attract as much search engine traffic as possible.

What do you think?

Stay with it.

Search Engine Optimised (SEO) Content 

Your content must be SEO-optimized to be seen on Google and other search engines.

SEO-optimized content has the following characteristics: SEO Diagram Explaining SEO structure

It is created around your target keywords so Google and other search engines can understand them.

• Comprehensive and better than rivals at answering key questions.

• Written and designed to keep readers reading to the finish.

• Aligns with the searcher’s intention

Creating Content…

Create content that addresses the most often asked questions about your target term, such as “email marketing services.”

Content that ranks higher for your target keyword should be more detailed and complete.

Why is it so crucial that you respond to your readers’ concerns and queries?

Getting ahead of your competition doesn’t have to include “stuffing” your content with high-traffic keywords.

Analysing Content…

It isn’t since Google has improved at analysing the content quality and incorporates over 200 search ranking criteria.

“Is a page delivering the users what they’re searching for?”

Google written on iPad ScreenIs the deciding element in these other considerations.

Assuming the response is a resounding yes, Google raises its position.

If the answer is no, the page will continue to float about the lower reaches of Google’s search results pages.

How to Write Blog Posts That Are Optimised for Search Engines.

Knowing what SEO-friendly content is, you’re ready to learn the details of how to develop it.

It’s possible to split it down into these stages.

Choosing a Topic for Your Blog Posts 

Search engine optimisation (SEO) selects the correct keywords to include in your article.

The process of identifying keywords is known as keyword research.

Using this tool, you may discover your audience’s search terms while searching for information online.

Even if your content is excellent, if you miss this step, you won’t receive any search engine traffic.

To answer this question, here are some things to keep in mind:

In addition to being closely relevant to your leading company, these keywords have significant monthly search traffic.

Your Rivals

They are also being sought by your rivals.

They are also not controlled by enormous multimillion-dollar companies and high-authority sites that are difficult to outrank.

To locate these terms, where do you begin? 

It all starts with competitor research, consumer research, search trends, term commercial value, and keyword sentiment.

keyword research Keyword Research AdvertisingUse a professional SEO tool like DemandJump to automate keyword research for your content strategy.

You’ll be able to come up with blog post ideas for different levels of readers based on your keyword analysis.

The precision of your keyword research is critical to the success or failure of any SEO campaign.

As a consequence, you must either do it right or hire an SEO expert or platform.

Recognising the Purpose of Your Search 

A keyword’s search purpose should be one of your primary considerations when developing your content.

Your blog article may be optimised for SEO, but Google will not rank it unless the content fits the search intent.

To what end are you looking? 

Google knows exactly what you’re looking for when you type in a term.

For instance, when someone types in “an apple,” do they mean the fruit or the company that makes it?

Are you looking for the best email marketing tools, a specific service, or a definition of email marketing?

Before you Start Writing…

Before you start writing, it’s a good idea to research what others are searching for with your target term.

The fastest way is to use Google to discover your phrase and then look at the top ten results.

Google says top-ranking sites’ content, topic, and structure match your target phrase’s search intent.

Adapt your technique based on theirs and use the same aspect for your material.

Setting Benchmarks for Content 

You’ve located the ideal keyword and have a firm grasp on the underlying motives of the users who typed it in.

Your content must be created now.

However, what standards should your writing adhere to? 

Are there any specific guidelines to follow regarding content length or structure?

To answer these questions, analyse your rivals’ content to creating standards for your own.

Open a new browser window for each of the top ten results.

Consider the following aspects of each outcome: 

Writing a BlogThe total number of words that have been written.

This includes keywords in the introduction and subheadings, photographs and hyperlinks, and any statistics, case studies, or examples.

As a result, the remainder of your work is now an easy matter.

Use these characteristics to create a piece of content superior to your competition.

Your content should be longer than 1,500 words, assuming that’s what the top 10 search results are.

Utilise more Screenshots

In the same way, utilise more screenshots, data references, and examples than your rivals in your content.

Why? To provide a more in-depth treatment of the subject than your rivals’ material currently does.

Your website will be more likely to show up in the search results for your desired term.

Making the First Draft is the Next Step. 

It’s time to start writing content that people will want to read now that you’ve established your goals.

Rather than relying on SEO, develop detailed content that answers your audience’s questions better than your competitors.

Every post should address a single or a few related questions that your readers have.

Ensure that your information is simple to read and comprehend.

Once you’ve completed your first draught, continue to the following phase.

Here’s a content writing template you may use to get things done more quickly.

Search Engine Optimization of Your Content. 

Now that you’ve got it, it’s time to optimise your content for search engine optimisation.Search Engine Optimization

Optimising your content for search engines begins with answering the most critical questions your audience has.

Optimise your content for your goal keyword and its closely related variants after writing the material.

It’s crucial to include variants of your keyword in the following places: 

At least three H2 and H3-tagged subheadings appear in your post’s title tag, meta description, and URL.

The alt text of photos in your post’s body naturally incorporates the main H1 heading.

Your internal links’ anchor text 

• Then, in the final phrase of your article, duplicate the top ten questions from the “People Also Ask” section.

List all of the questions you copied before and answer them in a FAQ section at the bottom of your page.

That’s all; your content is now correctly SEO-optimized.

Picture of ChecklistThere is still more to do.

The SEO Checklist for Your Blog’s Content.

To get the most out of your blog’s content, you need to consider more than just on-page SEO.

Using this checklist, you may improve the SEO of your blog entries.

Indexability is an important consideration. 

The website should load in under two seconds.

• Make sure that the layout of your website is mobile-friendly.

Your content should be lengthier than the top ten competitors for your chosen keyword.

Keywords in the title, URL, and meta description.

The phrase should be used in the first 100 to 150 words of the page.

Make natural variants of your term the focus of your writing.

Your keyword and any variations should be in each H1 through H3 tag.

Finally, utilise the word.

Your photos’ alt text should include the keyword.

If you adhere to these guidelines, your material has a reasonable possibility of rising in the search rankings.

Posts Blog Posts That Rank Well

Use keywords and optimise your content. You must also organise your content properly.

To get started, here are some tips.

Introduce Your Topics Briefly tips written on blue button

Make an effort to keep your introductions to no more than 150 words (including your keyword).

Nowadays, people on the internet don’t have the patience for lengthy and ambiguous bios.

First, get to the point. Explain to your readers what they may expect to learn from your essay.

Use a Post Structure That Engages Readers 

Format your material effectively to keep readers interested in the conclusion.

Here’s how to go about it: 

• Begin with a brief statement.

Subheadings are a great way to organise your content.

As a general rule, no subheading should include more than 300 words.

H3 and H4 tags may be used to break up large sections.

Instead of long paragraphs, compose one-to-two-line paragraphs with a maximum of three lines.

Use bullets or lists often. 

To draw attention to critical points in your writing, use a combination of bold, italics, and underlines.

Each part of your essay should have at least one picture or screenshot.

A video should be included in between the introduction and conclusion.

With this content layout, you’ll see reduced bounce rates and more time spent on your site.

SEO is boosted by both of these variables.

Include Elements That Are Link-Worthy 

You may increase the number of backlinks to your article by including link-worthy components (crucial for SEO).

This is a list of the things you should include in your writing.

Your content marketing strategy should be more extensive than your rivals’.

Survey written on computer screenInclude screenshots, videos, and other visual aids.

• Back up your claims using original research, survey data, or secondary data.

• Include examples as often as possible in your writing.

Use an infographic in your article.

Having more backlinks can help your content rise on the search engine results page (SERP).

The next step is to use both internal and external links. Wisely 

Incorporate internal connections into your content to help search engines better index your site and keep visitors longer.

On the other hand, external links help your material seem more trustworthy to visitors and search engines.

Include internal and external links in your material wherever it makes logical sense.

Are You Prepared to Write Blog Posts That Rank Well on Google?

Creating SEO-optimized Content 

As you’ve seen in this in-depth essay, creating SEO-optimized content isn’t rocket science.

Even yet, the journey there is arduous.

DemandJump’s automation saves content strategists and authors up to 50% of their time.

Take a go at it and work on some high-ranking material.

It’s All Yours!

Also, check out Get More Traffic to Your Website.

The more traffic you get the better it is for you and more customers will purchase from you.

I hope that A Step-by-Step Guide to Writing SEO-Friendly Blog Posts was helpful.

Please Leave Questions and Comments Below and I will be Glad to Answer them.