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13 Points for SEO Keyword Research Step-by-Step Guide

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Welcome-LogoUpdated on the 6 July 2022

Hi, and welcome to my website, my name is Elke.

Today I  will provide 13 SEO Keyword Research Tips and Answer  Questions you may have.

Let’s get right into it…

13 Points for SEO Keyword Research

Inbound marketers aiming to improve their websites for search have one constant: keyword research. 

In this article, I will define keyword research, explain why it’s vital, and show you how to do it for your SEO plan.

Keyword Research

 

 

Keyword analysis reveals the Google queries your target audience uses. 

These search phrases can inform content strategy and marketing. 

Online research uses keywords. 

If your content appears when our users search, you’ll get more visitors. 

Target those searches. 

The inbound approach creates content based on what people want to find, not what we want to tell them. 

Our audience visits us. 

Keyword research is first. 

See how Arel can help with SEO keyword research in our case study and interview.

Resource: How to write a Perfect Article for Your Affiliate Website Now

SEO keywords 

 

 

There are no “best” keywords, only heavily sought ones. 

To rank pages and increase traffic, you must create a plan. 

Relevance, authority, and volume determine the most OK SEO keywords. 

List of Keyword Tools: 

Some of the most popular ones include:

Find highly searched terms you may compete for depending on: 

Competitiveness

Your capacity to create high-quality material.

Keyword research benefits include

Keyword research identifies and evaluates search terms for SEO or marketing.

Keyword research reveals target searches, their popularity, and ranking difficulties.

Some tools simply provide past-year demand and predicted monthly search traffic. 

Not showing search traffic changes over time and changing themes and terms. 

  • Jaaxy Keyword Tool Explained 
  • Google Trends reveals. 
  • Trends, five-phrase comparisons, preferences 

Google Trends

 

 

Google Trends indicates search phrase popularity. 

See if a trend is falling or rising 

You may also get demographic information, relevant subjects, and related inquiries.

Resource: How to build a successful Affiliate Marketing Business A – Z

What Google Trends is used for?

Google Trends helps locate a hot niche. 

When looking for a new speciality, update your range to “2004-present.” 

This shows if search traffic is rising or falling. It also makes seasonal tendencies evident. 

Here’s a Google Trends example: 

Google trends growth 

Google trends growth In recent months, growth has skyrocketed. 

The January high was followed by a February decline. Still, you can make sales. 

This trendy product must be watched for a while. 

Google Trends stable niche: men’s fashion 

The graph shows dips. 

This niche’s search traffic is constant, nonetheless. Normal fluctuations occur over numerous years. 

Men’s fashion is a steady niche, according to Google Trends. 

What do the dips and rises mean? 

These illustrate search seasonality. 

Searches rise from October through December and fall in January. 

That doesn’t imply you shouldn’t launch a men’s fashion store in January; internet traffic may be smaller. 

Google Trends fads? 

Check out these fidget spinner statistics. 

Google declines 

Fidget spinners were hardly searched for until February 2017. The product peaked in May. 

In the first several months, interest grew dramatically. 

Sharp decrease after peak implies this is no longer a solid business concept.

Using Google Trends for – Keyword Research 

Suppose you sell women’s blouses. 

Google Trends reveals rising interest, which is a positive indicator. 

Now you must identify keywords, categorise products, and optimise a blog post on women’s blouses.

Look at “Related inquiries” to the right of “Related subjects.” 

Resource: How to Improve Your Google Rankings Fast Now – Guide

Questions? 

Questions In all 25 inquiries, you can colour. 

Pages are white, blue, pink, and green. 

You may establish a product category like “black blouses” for these instances. 

You may also insert keywords in your product page and name. 

“Ladies’ shirts” or “blouses for women” might be product categories for this apparel style.

Internet, digital, online marketing

We’ll go as far back as 2004 to see how popularity fluctuates. 

“Digital marketing” didn’t exist in 2004, yet it’s now a buzzword. 

  • It’s 8 times more prevalent. 
  • Avoid personalised results. 
  • Everyone doesn’t see the same search results. 
  • Use a non-Google browser for “normal” search results. 

• Use incognito/private browsing 

• Visit google.com/adpreview 

During computer use, implicit search signals affect results. False. 

Your search for a phrase using hints and questions. 

Ask-YourselfWhere am I? 

What would a searcher who found your results do? 

Will they search again? 

Do top sites match your brand and content? Not here? 

  • Alternate wording 
  • Google suggests specific phrases? 
  • Another source is Google keywords. 
  • Google offers choices as you type. 

Despite words, Ask “Any ideas?” to choose a topic. 

SERP features hurt organic rankings? 

Some SERPs are loaded with ads, images, and reaction boxes. 

  • Even if your page ranks, these diminish clicks. 
  • The most significant SEO trend. 
  • Each SERP feature reduces click-through rates, reducing traffic potential. 
  • If you see many, Google is your cheap opponent. 
  • Formats that rank 
  • Product-filled search results? 
  • Images? 
  • News? 
  • Videos? 

SERP elements represent Google’s prefered searcher content kinds. 

They pick keywords and content kinds. 

Target this term with a video and a webpage. 

1. Use a Map? 

Use a MapGeographic keyword. 

You’re considering a map with a list of firms below it. 

  • Local SEO is critical this term. 
  • Local SEO isn’t organic. 
  • Local listings, not sub-maps. 
  • Find your company’s NAP on Google My Business, IYP, and other sites. 
  • Citations are NAP. 

Google recognises a close business with many citations and few discrepancies. 

Google will surface that firm listing when locals search for a comparable phrase. 

Use Moz Local or Whitespark to strengthen your local SEO citations. 

  • Answers the question? 
  • “Fact intent” means rapid reaction information. 
  • Google tries to address inquiries quickly. 
  • “Zero-click” keywords generate no traffic. AVOID. 

Resource: Powerful SEO Tips and Tricks to Boost Traffic Now – Review

2. Competitor analysis 

 

 

You confirmed the term’s availability. 

You’ve researched the phrase’s popularity. 

Next, we’ll rank ourselves. 

Check keyword competition and difficulty. 

This digital marketer is troublesome. 

Complex and imprecise. 

First common sense. We’ll teach you how to use SEO tools to assess any phrase’s difficulty quickly. 

Just search and see the results. 

A competitive phrase comprises these three elements: 

3. Advertisements 

Four PPC ads on the top and three on the bottom indicate a desirable term. 

4. Brands are popular 

top-ranking sitesIf top-ranking sites are popular, it will be challenging. 

No time machine can beat Wikipedia or Amazon. 

Respectable top 3–5 sites will have numerous links and powerful domains. 

Competing takes time and money. 

5. Search phrases in links

SEO-savvy sites connect to their goal term. 

Your keyword is challenging but doable. 

Search Relevance 

  • Complete pages rank higher. 
  • The keyword and related terms must be used precisely. 
  • Content depth and keywords 
  • You need a specialised keyword page.

Resource: The Ultimate SEO Checklist – Best Practices Now Guide

6. Authority

Your page won’t rank until it’s credible. 

AuthorityCredibility comes from other websites’ links. 

Links to your website and pages determine your authority. 

The following is relevant writing. 

This helps us explore keywords and identify writing topics. 

You won’t rank for a key phrase without authority. 

Compare your authority to other top pages. 

Domain Authority-high websites rank better. 

  • Power isn’t linear. 
  • Sites may use competitive keywords. 
  • SEO wasn’t complex. 

Choosing a keyword takes undercutting yourself. 

  • SEO’s a race. 
  • Bicycle Tour de France. 
  • Cyclists win every marathon. 
  • Measure authority authority 
  • Larry Page named Google’s Page Rank. 

7. Potential Credibility 

Before 2013, many of us utilised a Google toolbar to check Page Rank. Lost. 

SEOs use proxy measurements from SEO software companies. 

Each company’s formula estimates PageRank. 

  • All are 1-100. 
  • Standard tools 
  • DA (Link Explorer) 
  • SEMrush (available in the Domain Overview report) 

8. Domain Rating: Ahrefs 

 

 

Premium tools cost $100/month. All are free. 

Keyword research, rank tracking, page recommendations, brand mention notifications, etc. 

Keyword research requires two things: 

The phrase’s authority and yours. 

Power test Content marketers strive to boost domain authority. 

Higher authority equals more ranking possibilities and keyword opportunities. 

Resource: Step-by-Step Guide to Writing SEO-Friendly Blog Posts

9. Enough Authority? 

Powerful! Competitiveness is crucial. 

SEO tools make keyword lookup easier by combining authority and keyword difficulty. 

If your domain Authority surpasses Keyword Difficulty, you should rank. 

Choose a less-competitive phrase. 

Longer, more specific, less common keyword phrase. 

Record major and secondary keywords on your template. 

Larger projects may use a spreadsheet to track keywords. 

10. How do I rank a short phrase? 

 

 

Common question! 

This page has low SEO potential, according to keyword research. 

Several options are available. 

11. Reword 

If rankings and organic traffic matter, alter the topic. 

12. Give third 

You may rank for an article even if your domain isn’t trustworthy. 

Nope. 

Submit a well-optimised essay as a guest post to a blog. 

Brand exposure, not much traffic. 

13. Find the essence

Organic search isn’t everything. 

It’s a content marketing strategy. 

Despite not ranking, write a pleasant page. 

Rewrite it and build connections (higher authority) (better relevance) 

To rank, make the best web page for your topic and keyword. 

SEO best practices require noticeable relevance. 

You just want to make fantastic work. 

You can’t rank until you have a top-notch web page. 

Please Leave Questions and comments below and I will be glad to answer them. Good-Luck-leave

 

2 thoughts on “13 Points for SEO Keyword Research Step-by-Step Guide”

  1. Thanks, Elke for describing such a difficult topic in detail. Keyword Research and ranking with a specific keyword is very difficult these days and this is solely responsible for whether a page is ranked or not. And choosing a topic is the key to success in digital marketing. Here I came to know about many secrets like – using a non-google based browser and search for a keyword securely, how SERP based cluttered web pages are produced fewer clicks and decrease organic search rankings, Well maintained and up to date information in Google My Business/ Internet Yellow Pages (IYP) helps to create a transparent and relevant business, always avoid the zero-click keywords and try to choose those keywords which are less comparative, Choose high-value low competition brands and sometimes create content for other big brands. But at last, all that matters is the Authority of your own brand and it takes time but if you choose a keyword correctly and solve a genuine issue and help others through your post you definitely attract more visitors and create more sales.

    • Thank you for your comment, and you are right with all you are saying it is a difficult task to find the right keywords. It is also not easy to get ranged into Google, I am still learning I am using Jaaxy for most of my keyword research. Keep up the good work and thanks again for getting back to me it is appreciated.

      Elke

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